EthicsGO's special Services

DIVIDED ACCORDING THE MEANS OF COMMUNICATION, THE MEDIA USED AND THE PRODUCT, SYSTEM AND MARKET PARAMETERS THAT MAY BE CLAIMED IN ADVERTISING.

LEGAL, SCIENTIFIC, SEMIOTIC-SEMANTIC AND MARKETING PRECAUTIONARY OPINIONS ON ALL THE COMMUNICATION WHICH IS IN THE PROCESS OF BEING PUBLISHED, PRINTED AND AIRED

The aim of the service is to provide clients with a precautionary opinion on all advertising communication, with respect to claims and voluntary texts included on labels as well as images and texts on the packaging, folders, company's website, radio and TV spots and any other advertising means, with the aim of verifying its admissibility, truthfulness, compliance and effectiveness. (Code: SGM2/DC)

By the: By the Ethical Communication Department , the Marketing Department By the Marketing Department , the Legal Department By the Legal Department , the Scientific Department By the Scientific Department and the Semantics & Semiotic Department By the Semantics & Semiotic Department

LEGAL OPINION

The aim of the service is to provide clients with a precautionary legal opinion on all advertising communication, with respect to claims and voluntary texts included on labels as well as images and texts on the packaging, folders, company's website, radio and TV spots and any other advertising means, with the aim of verifying its admissibility. (Code: SGM2/ PLD)

By the: By the Unità Legale By the Legal Department

SCIENTIFIC OPINION

The aim of the service is to provide clients with a precautionary scientific opinion on all advertising communication, with respect to claims and voluntary texts included on labels as well as images and texts on the packaging, folders, company's website, radio and TV spots and any other advertising means, with the aim of verifying its truthfulness. (Cod. SGM2/PSD)

By the: By the Unità Scientifica By the Scientific Department

MARKETING OPINION

The aim of the service is to provide clients with a precautionary marketing opinion on all advertising communication, with respect to claims and voluntary texts included on labels as well as images and texts on the packaging, folders, company's website, radio and TV spots and any other advertising means, with the aim of verifying its effectiveness. (Code: SGM2/PMD)

By the: By the Ethical Communication Department , the Marketing Department By the Marketing Department and the Semantics & Semiotic Department By the Semantics & Semiotic Department

SEMANTIC-SEMIOTIC OPINION

INTERPRETATIVE LEGAL OPINIONS ON LABELLING CONCERNING THE PRODUCTS' PRESENTATION AND ADVERTISING

The aim of the service is to provide clients with the legal framework of the target market on the characteristic of labelling (exclusively in relation to images the advertising texts), advertising and competition, brands and patents, placing on the market and selling, distribution procedures and trading ethics. The service is accompanied by a technical-legal opinion of compliance on the admissibility and legitimacy of the marketing initiatives in use. The service may be carried out in two different ways according to the object of the opinion and the requested level of in-depth analysis:

Simple interpretative opinion: the requested analysis does not concern complex questions and does not require specific in-depth studies.

Complex interpretative opinion: the requested opinion requires a detailed gathering of specific information on the question, whose object implies a complex analysis and an in-depth interpretative study. (Code: SGM2/PLI)

LEGAL, SCIENTIFIC, SEMIOTIC-SEMANTIC AND MARKETING OPINIONS ON THE ADVERTISING COMMUNICATION IN ITS EVERY FORM, WITH RESPECT TO ADVERTISING TEXTS INCLUDED IN LABELS AS WELL IMAGES AND TEXTS ON THE PACKAGING, FOLDER, COMPANY'S WEBSITE, RADIO AND TV SPOTS AND ANY OTHER ADVERTISING MEANS.

The aim of the service is to supervise all the company's advertising communication, with respect to claims and voluntary texts included on labels as well as on images and texts on the packaging, folder, company's website, radio and TV spots and any other advertising means, with the aim of verifying its legitimacy though a specialised opinion. (Code: SGM2/PLS)

TECHNICAL-SCIENTIFIC OPINIONS ON PRODUCT

The aim of the service is to provide clients with the scientific framework of the laws in force regarding the product and its ingredients, the hygiene-sanitary characteristics, the chemical-physical as well as nutritional, organoleptic and packaging characteristics through a technical-scientific opinion on its composition. The service may be carried out in two different ways according to the object of the opinion and the requested level of in-depth analysis.

The first way is a simple scientific opinion, in case the requested analysis does not concern complex questions and does not require specific in-depth studies.

The second one is a complex scientific opinion, in case the requested opinion requires a detailed gathering of specific information on the question, whose object implies a complex analysis and an in-depth interpretative study. (Code: SGM2/PSP)

By the: By the Unità Scientifica By the Scientific Department

LEGAL, SCIENTIFIC, SEMIOTIC-SEMANTIC AND MARKETING SERVICE AIMED AT CREATING A MARKET-ORIENTED LABEL

The aim of the service is to assist the company in creating a product communication which stresses the distinctive qualities of the product with respect to competitors through messages, claims, informative texts to be included on labels. They must of course be creative under the marketing profile, allowed according to the laws and correct from a scientific point of view: this is made possible by isolating those quality parameters within the product, system and market characteristics that surpass legal characteristics and voluntary norms. The service is carried out on the basis of documents and/or lab analyses provided by the client. (Code: SGM2/SLSM)

SERVICE FOR THE CREATION OF CLAIMS, INFORMATIVE AND ADVERTISING TEXTS TO BE INCLUDED IN LABELS TARGETED TO FOREIGN MARKETS AND AS SUCH COMPLIANT TO THEIR LEGAL, SCIENTIFIC, SEMANTIC-SEMIOTIC AND MARKETING FRAMEWORK

The aim of the service is to provide companies with the legal, scientific, semantic-semiotic and marketing assistance aimed at supervising or creating from scratch claims and informative-advertising texts to be included on labels. They must of course be creative under the marketing profile, allowed according to the laws and correct from a scientific point of view with respect to the target market. The service is carried out on the basis of documents and/or lab analyses provided by the client. (Code: SGM2/SE)

SERVICE AIMED AT THE TECHNICAL-SCIENTIFIC EVALUATION OF THE REQUIREMENTS SPECIFIED IN THE ARTICLES 13 (5) AND 14 OF THE REGULATION EC 1924/2006 UP TO THE PRESENTATION OF THE REQUEST FOR SCIENTIFIC EVALUATION OF HEALTH CLAIMS

The service is aimed at providing food industries with the necessary assistance in organising the technical-scientific dossier to be filed to the EFSA for requesting the scientific validation of health claim(s), according to articles 13 (5) and 14 of the Regulation EC 1924/2006. The service is carried out on the basis of documents and/or lab analyses provided by the client. (Code: SGM2/EFSA)

By the: By the Unità Legale By the Legal Department , the Scientific Department By the Scientific Department

PROJECT IN OUTSOURCING TO PROVIDE CLIENTS WITH TECHNICAL-SCIENTIFIC ASSISTANCE IN CREATING, FORMULATING AND REALISING NEW PRODUCTS

The aim of the service is to provide clients with the necessary assistance in creating, formulating and realising an innovative product, compliant to the laws, in relation to its ingredients, hygiene-sanitary characteristics, chemical-physical as well as nutritional, organoleptic and packaging characteristics. This is done by evaluating and analysing the parameters of product characteristics and the company's marketing aims, in order to isolate the specific quality elements that are legally allowed and distinctive with respect to competitors. The service implies the selection of the providers of raw materials, laboratories and possible producer. (Code: SGM2/FORMULA)

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