Marketing, public relations and press
MARKETING CONSULTING
The aim of the service is to provide companies with consultancy in the communication services about mass products, durable goods and services (including services like computing, telecommunication and robotics). EthicsGo privileges product research and analysis on target consumers by:
- quantity, quality and motivational market research
- surveys
- periodical monitoring on the product
- product test
- product image analysis
- packaging research
- preliminary assessment prior to product launching
- research on product ideas
- test market
- researches on ads and their effectiveness
- consumer's habits
- research on advertising means
- sensory analyses
- consumer research
(Cod. MRS/MC)
By the: By the Ethical Communication Department
, the Marketing Department
PERMANENT AND AD HOC PRESS OFFICE FOR INDUSTRIES AND LARGE-SCALE RETAILERS
The aim of the service is to elaborate editorial and newspaper products and services for the client. Specifically:
- articles, press releases, advertorials for industries, public bodies, publishers, advertising agencies
- permanent or ad hoc press offices during events such as conferences, exhibitions, fairs, seminars and conventions
- specialised and single-theme press reviews on a national, European and international level
- writing of company reports for shareholders, managers and retailers
- creation of editorial committees to organise newspapers, magazines, periodicals (including company's periodicals)
- organisation of press conferences
- assistance to companies and institutions in creating newspapers by the subscription, depositing and registration of the necessary documents at the competent Tribunals
(Cod. MRS/US)
By the: By the Ethical Communication Department , the Marketing Department
PUBLIC RELATIONS FOR COMPANIES, PUBLIC AND PRIVATE INSTITUTIONS
The aim of the service is to offer consultancy services for institutional communication in and out of companies and institutions, especially as regards the following areas:
- advertising communication: it deals with products and services aimed at increasing the popularity and the image of the company on an institutional level, both by selecting and analysing the media in which the communication should be transmitted and by designing a creative message;
- company communication: it deals with products and services aimed at employees, managers and shareholders, through specific means (audiovisual means, conferences, courses, press review, etc.). It also deals with products and services to promote the company's image on the outside (with users, consumers, etc.) through published documents, newsletters, sponsoring, Public Relations, speeches, conferences, seminars.
- institutional-political communication: it creates communication projects between companies and the Public Administration, promoting dialogue between both parties and providing companies, institutions and associations with up-to-date information through documents, dossiers, white books, etc.
(Cod. MRS/RP)
By the: By the Ethical Communication Department , the Marketing Department
QUALITY DESK
Designing a project for the communication, development, qualification and protection of typical agricultural food products by creating a Quality Desk to promote and develop the identity and the distinctive qualities of the products on a national and/or international level. (Code: MRS/SQ)
By the: By the Ethical Communication Department , the Marketing Department , the Scientific Department