Our services descend from one, the SGM2 service, regulated by procedural guidelines that have been certified by Bureau Veritas and liability-covered by the Lloyd's of London. This service's core aim is creating messages, claims and information/advertising texts that may underline the differentiating qualities of a product with respect to competitors. The services may be transmitted by nine media and they develop in twentyfour areas of communication:
it deals with products and services aimed at developing the popularity and the image of both product and company, both by selecting the media in which the communication should be transmitted and by designing a creative message.
it deals with products and services aimed at the employees, managers and shareholders, through specific means (audiovisual means, conferences, courses, press review, etc.). It also deals with products and services to promote the company's image on the outside (with users, consumers, etc.) through published documents, newsletters, sponsoring, Public Relations, speeches, conferences, seminars.
it is aimed at developing documents, dossiers, white books, etc. to promote communication projects both between companies and the Public Administration and between institutions and citizens. Their goal is to improve the communication strategies of Public Administrations that choose to improve their relationship with the public.
And in two Areas of Consultancy
235 | Means of Communication | 10 | Mass Media (billboards, audiovisual means, labels, radio, newspapers, TV, publishing industry and the Web, phone) |
100 | Food Product Categories | 99 | Consumer Good Categories |
273 | Food Quality Parameters 47 Product/ 64 System/ 51 Market | 162 | Consumer Goods Quality Parameters 8 Product/ 11 System/ 6 Market |
60 | Countries | 35 | Languages |
14 | Areas of Communication | 2 | Areas of Consultancy (Public Relations and Strategic Marketing) |
8 | Geographical Levels into which communication may be spread |
Occasional Service
They are certified by
They are insured by
To reach the quality level
The service includes legal, scientific, semiotic-semantic and marketing Opinions, Services and Projects of Ethical Consultancy and Communication in Outsourcing. Their aim is to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: this is done after EthicsGo has created messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.
By the: By the Ethical Communication Department, the Marketing Department, the Legal Department, the Scientific Department, Semantics & Semiotic Department, Linguistic Department, and Psychology and Sociology consumer Department
Types of opinion divided according to main and subsidiary Services
Types of Services divided according to main and subsidiary Services
Main communication project in outsourcing
EthicsGo offers his clients three different solutions:
Opinions are aimed at verifying if advertising communication is allowed, truthful, effective and ethical in its every form and means without obtaining any Approval or Certificate from EthicsGo.
Services have been conceived to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: this is done after EthicsGo has created messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.
All services are provided on the basis of the documents and/or lab analyses supplied by the customer and they include an Opinion, an Approval and/or a Certificate for the Quality of Communication by EthicsGo.
The Approval and/or the Communication Certificate attest that EthicsGo recognises its responsibility for the service which has been carried out with respect to the possible financial losses of the company, for which EthicsGo has liability coverage up to one million Euros by the Lloyd's of London.
Projects of Ethical Consultancy and Communication in Outsourcing have been conceived to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: EthicsGo proceeds in doing this through the creation from scratch of messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.
The Projects in Outsourcing are carried out on the basis of lab analyses and of the documents recommended by EthicsGo and they include the issue of the Approval and/or the Certificate of Ethical Communication according to the admissibility, truthfulness, compliance, effectiveness and ethics criteria which have been verified.
The Approval and/or the Communication Certificate attest that EthicsGo recognises its responsibility for the service which has been carried out with respect to the possible financial losses of the company and for which EthicsGo has liability coverage up to one million Euros by the Lloyd's of London.