The Services

35 services for 72 means of communication

Our services descend from one, the SGM2 service, regulated by procedural guidelines that have been certified by Bureau Veritas and liability-covered by the Lloyd's of London. This service's core aim is creating messages, claims and information/advertising texts that may underline the differentiating qualities of a product with respect to competitors. The services may be transmitted by nine media and they develop in twentyfour areas of communication:

ADVERTISING COMMUNICATION 

it deals with products and services aimed at developing the popularity and the image of both product and company, both by selecting the media in which the communication should be transmitted and by designing a creative message.

COMMUNICATION OF PRODUCT AND COMPANY

it deals with products and services aimed at the employees, managers and shareholders, through specific means (audiovisual means, conferences, courses, press review, etc.). It also deals with products and services to promote the company's image on the outside (with users, consumers, etc.) through published documents, newsletters, sponsoring, Public Relations, speeches, conferences, seminars.

POLITICAL COMMUNICATION

it is aimed at developing documents, dossiers, white books, etc. to promote communication projects both between companies and the Public Administration and between institutions and citizens. Their goal is to improve the communication strategies of Public Administrations that choose to improve their relationship with the public.

And in two Areas of Consultancy

PUBLIC RELATIONS

STRATEGIC MARKETING

The Opinions, the Services and the Projects are divided in

72 Means of Communication 9 Mass Media (billboards, audiovisual means, labels, radio, newspapers, TV, publishing industry and the Web, phone)
100 Food Product Categories 99 Consumer Good Categories
30 Food Quality Parameters 11 Product/ 13 System/ 6 Market 25 Consumer Goods Quality Parameters 8 Product/ 11 System/ 6 Market
60 Countries 35 Languages
24 Areas of Communication 2 Areas of Consultancy (Public Relations and Strategic Marketing)
8 Geographical Levels into which communication may be spread    
 

Occasional Service

  • Occasional Service
  • Subscription Service
  • Package Service

They are certified by

  • Bureau Veritas

They are insured by

  • The Lloyd's of London up to one million Euros

To reach the quality level

  • Legal
  • Standard
  • Super
  • Ethics

SGM2: Our main Service

The service includes legal, scientific, semiotic-semantic and marketing Opinions, Services and Projects of Ethical Consultancy and Communication in Outsourcing. Their aim is to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: this is done after EthicsGo has created messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.

By the: By the Ethical Communication DepartmentBy the Ethical Communication Departmentthe Marketing Departmentthe Marketing Departmentthe Legal DepartmentBy the Legal Departmentthe Scientific DepartmentBy the Scientific DepartmentSemantics & Semiotic DepartmentBy the Semantics & Semiotic DepartmentLinguistic DepartmentBy the Legal Departmentand Psychology and Sociology consumer DepartmentBy the Legal Department

  Types of opinion divided according to main and subsidiary Services

  Types of Services divided according to main and subsidiary Services

  Main communication project in outsourcing

Moreover:

EthicsGo offers his clients three different solutions:

Opinions are aimed at verifying if advertising communication is allowed, truthful, effective and ethical in its every form and means without obtaining any Approval or Certificate from EthicsGo.

Services have been conceived to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: this is done after EthicsGo has created messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.

All services are provided on the basis of the documents and/or lab analyses supplied by the customer and they include an Opinion, an Approval and/or a Certificate for the Quality of Communication by EthicsGo.

The Approval and/or the Communication Certificate attest that EthicsGo recognises its responsibility for the service which has been carried out with respect to the possible financial losses of the company, for which EthicsGo has liability coverage up to one million Euros by the Lloyd's of London.

Projects of Ethical Consultancy and Communication in Outsourcing have been conceived to attest that advertising communication is allowed, truthful, compliant, effective and ethical in its every form and means: EthicsGo proceeds in doing this through the creation from scratch of messages, claims, informative texts that stress the distinctive qualities of a product with respect to competitors in relation to product, system and market characteristics.

The Projects in Outsourcing are carried out on the basis of lab analyses and of the documents recommended by EthicsGo and they include the issue of the Approval and/or the Certificate of Ethical Communication according to the admissibility, truthfulness, compliance, effectiveness and ethics criteria which have been verified.

The Approval and/or the Communication Certificate attest that EthicsGo recognises its responsibility for the service which has been carried out with respect to the possible financial losses of the company and for which EthicsGo has liability coverage up to one million Euros by the Lloyd's of London.