Our aim is quality. Or better, qualities. In fact, we analyse the product, system and market quality according to the law and through a scientific control: this is made possible by analysing the traceability of the various production stages, the control of the origin of raw materials and of the processing stages, the examination of the environmental impact and the ethical codes in use. In short, we verify the correspondence between the products and what has been claimed and declared in the advertising communication. We are concerned with the effectiveness of ads and their ethical quality. Ethical quality is a process and as such it must be constantly enhanced. Its attributes are clarity, sincerity and quest of the truth in every aspect. EthicsGo aims at turning ethics from a concept to a fact.