Approvals and Certificates

What is an Approval of Communication Quality?

It is the final phase of the Second Stage of a Service, through which the correspondence/application between the messages suggested by EthicsGo and those actually used by the Client is double checked. This service includes the issue of an Approval for PUBLISHING/PRINTING/AIRING/WEB-PUBLISHING, which certifies the admissibility, truthfulness, compliance and effectiveness of advertising communication as it is and the fact that that EthicsGo recognises its responsibility for the service.

What is a Certificate of Communication Quality?

It is the final stage in which the service offered to client is certified by scrupulously applying the E.GO Model and Methodology. The Certificate, of which EthicsGo is responsible, guarantees the client against possible penalties regarding misleading advertising and unfair competition.

What is an Approval of Communication Ethical Quality?

It is the final phase of the Second Stage of an Project in Outsourcing, which includes the issue of an Approval for PUBLISHING/PRINTING/AIRING/WEB-PUBLISHING, which certifies the admissibility, truthfulness, compliance, effectiveness and ethics of advertising communication as it is and the fact that that EthicsGo recognises its responsibility for the service.

What is a Certificate of Communication Ethical Quality?

It is the final stage in which a Project in Outsourcing provided by the client is certified for its ethics and in which EthicsGo recognises its responsibility for the service. Therefore, the service's aim is to verify that each of the other four criteria are respected, as well as all the ethical codes and self-regulation norms in force in the respective countries.

Visto e Attestato della qualità della comunicazione

Visto e Attestato della qualità etica della comunicazione

Quality levels achievable

1° basic level: LEGAL. It is the legal quality level, i.e. the minimum mandatory level: it implies ensuring compliance with national, European and international advertising laws.

2° level: STANDARD. Quality level determined by the voluntary compliance to the advertising self-regulation codes in force in the target countries.

3°level: SUPER. This quality level is superior to the Legal and Standard ones, and it implies the mandatory Semantic and Semiotic analysis of the ads.

4° level, the top: ETHICS i.e. ethical communication quality. It is the top of the scale and it indicates innovation of quality processes and all-round compliance of the communication, verified by scientific analyses demanded by EthicsGo.