1 Ethical communication consultancy model, certified and liability-covered
3 Areas of action (product/system/market)
5 Consultancy Departments (Ethical Communication, Marketing, Legal, Scientific and Semantics & Semiotic Department)
4 Quality levels (legal, standard, super, ethics)
1 Supervisor of Ethical Communication (EthicsCom)
5 Validation criteria (admissibility, truthfulness, compliance, effectiveness, ethics)
3 Areas of communication (Advertising Communication, Company Communication, Institutional-Political Communication)
2 Areas of Consultancy (Public Relations and Strategic Marketing)
117 Means of Communication (50 of written communication, 32 of visual communication, 8 of sound communication, 8 of audiovisual communication, 7 of digital communication and 12 of multimedia communication)
8 mass media (billboards, audiovisual means, labels, radio, newspapers, TV, publishing industry and the Web)
6 geographical levels into which communication may be spread (local, provincial, regional, national, European and International)
1 main service
35 services for 117 means of communication
7 target consumers (Communication, Advertising, PR Agencies, Food and Consumer Goods Companies, Large-Scale Retailers, Associations, Private Institutions, Public Institutions)
100 Food Product Categories
99 Consumer Good Categories (non-food)
30 Food Quality Parameters (10 Product/ 13 System/ 7 Market) that may be ethically claimed and communicated
27 Consumer Goods Quality Parameters (9 Product/ 11 System/ 7 Market) that may be ethically claimed and communicated
60 Countries
35 Languages
3 ways to provide the service (opinions, services, projects)
12 validation levels for the quality of communication (4 types of opinions, 4 types of approvals, 4 types of certificates)
2 validation levels for the quality of ethical communication (1 approval, 1 certificate)