Types of opinion divided according to main and subsidiary Services
Legal, scientific, semiotic-semantic and marketing Opinion aimed at verifying the admissibility, truthfulness and efficacy on the basis on the advertising project provided by the client. (Code: SGM2/PC)
By the: By the Ethical Communication Department
, the Marketing Department
, the Legal Department
, the Scientific Department
, Semantics & Semiotic Department
, Linguistic Department
, and Psychology and Sociology consumer Department
Legal Opinion aimed at verifying if the advertising communication provided by the client is allowed. (Code: SGM2/PL)
By the: A cura the Legal Department.
Scientific Opinion aimed at verifying if the advertising communication provided by the client is truthful on the basis of the correspondence between the lab test results and what has been claimed by the advertising communication. (Code: SGM2/PS)
By the: A cura the Scientific Department.
Marketing Opinion aimed at verifying if the advertising communication provided by the client is effective on the basis of both the analysis of the forms and means of communication and the correspondence between the advertising message and the real expectations of the target consumer. (Code: SGM2/PM)
By the: By the Unità di Marketing.
Semiotic-Semantic Opinion aimed at verifying if the advertising communication provided by the client is effective under the semantic and semiotic profile, on the basis on the analysis of the forms and means of communication and of the advertising message. Its aim is to ascertain the real correspondence between the message itself and what is perceived by the consumer. (Code: SGM2/PSS)
By the: By the Unità di analisi Semiotico – Semantica
Complex Opinion of Ethical Communication, aimed at verifying the ethics of the communication by checking if the company has applied its ethical code to the systems related to procurement of raw materials, production and placing on the market. This opinion requires two analyses, both the Marketing Department and by the Semantics & Semiotic Department. It is based on the documents provided by the client. (Code: SGM2/SCE)
By the: By the Ethical Communication Department , the Marketing Department and the Semantics & Semiotic Department